Our Top 5 Interactive B2B Marketing Tools

The events of 2020 have driven consumers online 5 times faster than originally projected, put the $11B Australian conference scene on hold, and forced traditional sales to go almost completely remote. How have businesses been adapting? By rapidly modernising and digitising their sales and marketing strategy to maintain their sales pipeline.

In this world, how do you best generate content to drive visitor engagement and conversions? LinkedIn Head of Social Media reports that interactive content delivers 400-500% more visitors than traditional static content. We’ve reviewed over 100 interactive lead generation tools across the B2B space and picked out 5 of our favourites below, with a focus on demonstrating return on investment or key business risks:

#1 Recovery Time & Downtime Cost Calculator - Datto

datto.com/rto/

With a friendly user interface and good use of graphics, this online calculator allows prospects to quickly calculate the cost of an IT outage and savings from their backup service. Great downloadable report, but could add teaser results above the fold, and streamline the large number of inputs.

#2 The Cost Of A Data Breach - IBM Security

Site: ibm.com/security/digital-assets/cost-data-breach-report/

IBM’s data breach report offers high-impact interactive visuals backed by impressive security research. The results have been carefully pared back to limit the detail and entice prospects to engage directly for access to the full report. Provides sufficient detail to be credible, while serving to drive lead generation.

#3 Manufacturing ROI Calculator - Tulip

Site: tulip.co/resources/roi/

Short and to the point, this visual report succinctly captures Tulip’s business value. The cumulative savings chart offers a neat visual, but the output is somewhat light on detail and customer proof to support their calculations. This support is available through a linked blog, but seems like an unnecessary complication when this could be threaded directly into the calculator

#4 Build Vs Buy Comparison - Digi

Site: digi.com/calculators/buildvbuy

Digi has created an effective general calculator that is great for SEO purposes. However, it would likely generate even more traffic and quality lead gen through a clearer call to action and/or downloadable report.

#5 Customer Experience ROI Calculator - ConfirmIT

Site: confirmit.com/resources/voice-of-the-customer-roi-calculator

This pocket-sized business case is designed to influence decision makers by translating soft business impacts into hard dollar value results. The results are well quantified, but could be made even more impactful simply by building out their supporting evidence and methodology.

This is just a few of the inhouse tools used to generate new online leads. Interested in building your own interactive content? We specialise in developing best-practice interactive online tools as a service, enabling more businesses to adopt high-performance lead generation strategies pioneered by Silicon Valley tech companies. Contact us to discuss your sales and marketing goals.